SB One Insurance Agency Rebranded as Provident Protection

SB One Insurance Agency

Provident Protection Plus, a subsidiary of Provident Bank, has recently undergone a significant transformation, rebranding itself from SB One Insurance Agency to Provident Protection Plus. The decision to change its name was made to establish a stronger connection with its parent company, Provident Bank, and underscore its commitment to providing a comprehensive array of financial services and products to both businesses and individuals. This strategic shift reflects the agency’s determination to offer an integrated approach to financial solutions, aligning its identity with the overarching values and goals of Provident Bank.

In a recent statement, George Lista, President & CEO of Provident Protection Plus, expressed his excitement about the rebranding. He reassured the agency’s clientele that the rebranding would not impact the exceptional service and expertise they have come to expect. “Customers can rest assured there will be no changes to the friendly and knowledgeable service they’ve relied on from the people they’ve come to know and trust,” Lista affirmed. He emphasized that the agency will continue to provide innovative and reliable insurance solutions under the new name, underscoring its unwavering commitment to its clients.

The rebranding was celebrated with a reception and a ribbon-cutting ceremony at the agency’s headquarters. Executives from Provident Bank and Provident Protection Plus took the opportunity to present a generous $2,500 check to the Frankford Township Fire Department, emphasizing the agency’s dedication to serving and supporting the community. Chief Steve Losey of the Frankford Township Fire Department expressed deep appreciation for the ongoing support provided by George Lista and his team, recognizing their longstanding commitment to community service.

The agency, formerly known as SB One Insurance Agency, has a rich history of providing comprehensive insurance programs to safeguard businesses, their employees, and individuals. With over 65 years of experience, Provident Protection Plus has been serving clients across New Jersey, New York, and Pennsylvania. It represents more than 20 esteemed regional and national carriers licensed in 37 states, establishing itself as a reliable and trusted source for insurance solutions. As a wholly owned subsidiary of Provident Bank, the agency is well-positioned to provide its clients with access to a full suite of financial products and services, ensuring comprehensive financial protection and support.

Clients seeking life insurance quotes or interested in any of the services offered by Provident Protection Plus can easily reach out to the agency through their contact number, 888.990.0526, or by visiting their official website at

Keith Buscio, a key point of contact for the agency, can be reached at 732-504-9407 or via email at [email protected]. His accessibility underscores the agency’s commitment to providing excellent customer service and support to its clients.

As Provident Protection Plus continues to solidify its position in the insurance industry and expand its range of financial services, it remains dedicated to upholding its core values and serving the best interests of its clients. The agency’s rebranding represents a significant milestone in its journey, positioning it for continued growth and success in the financial services sector.